About Personas Laboratory
Learn more about our mission, values, and the team behind our innovative approach to human understanding.
Our Mission
At Personas Laboratory, our mission is to deepen our understanding of human behavior and psychology to create meaningful solutions that address complex challenges. We believe that by understanding the underlying factors that influence human behavior, we can develop more effective approaches to solving problems and improving lives.
We are committed to conducting rigorous research, analyzing data with precision, and developing innovative solutions that create positive impact. Our interdisciplinary approach combines insights from psychology, sociology, anthropology, and design to provide a comprehensive understanding of human behavior and needs.
Our Values
The core principles that guide our work and interactions.
Scientific Rigor
We are committed to conducting thorough research and analysis, ensuring that our insights and recommendations are grounded in evidence and data.
Human-Centered
We place humans at the center of our work, ensuring that our solutions address real needs and create meaningful impact.
Collaborative
We believe in the power of collaboration and work closely with our clients and partners to develop solutions that address their specific needs.
Our Team
Meet the experts behind Personas Laboratory who are dedicated to deepening our understanding of human behavior and psychology.
Pablo Vegvarel
CEO & Founder
Visionary leader driving Personas' mission to create innovative solutions for global development and well-being.
AI Specialist Team
Research & Development
Our team of AI specialists works at the forefront of artificial intelligence to develop and enhance our suite of tools.
Human Expert Advisors
Advisory Board
Our board of human expert advisors provides critical insights and guidance across various domains to ensure our tools have real-world impact.
Global and Remote
While our physical headquarters is in San Fernando del Valle de Catamarca, our team operates globally with a remote-first approach, allowing us to collaborate across borders and time zones.
This global structure enables us to tap into diverse perspectives and expertise, enriching our understanding of human needs across different cultures and contexts. It also allows us to deploy and test our solutions in various environments, ensuring they work effectively regardless of geographic location.